The Hatsune Miku GT Project is a motorsport project with the concept, “a racing team run by fans”. First launched in 2008 by GOODSMILE RACING, the project has been participating in the SUPER GT GT300 class series, the greatest motorsport race in Japan. Its trademark is a machine with a Hatsune Miku Racing Ver. design. Not only is it wildly popular with an eye-catching vehicle design, it has also won many races including taking the series championship three times in 2011, 2014, and 2017 respectively. It is now one of the most prominent teams in the SUPER GT series and one of the best teams of the race both in name and in reality.

The biggest distinctive feature of the project is that it works on a Personal Sponsor System which enables each fan to directly support the team. Every year, the team races with the support of Personal Sponsors from all over the world. A major factor that attracts many fans is the unique ways of interactions between the team and its fans which are considered one-of-a-kind in the industry. These include having the team members themselves share the race atmosphere to fans online, live streams and broadcasts before the races, and inviting fans to official celebration parties and end-of-year parties.